Client: Dr. Teru Harada, Elegant Smile

Logo Concept:
Elegant Smile is a cosmetic and restorative dentistry practice. Dr. Harada wanted a logo that was both friendly and upscale to appeal to his middle- and upper-class clientelle. The use of the swan symbolizes the "blossoming" and self-confidence that the client will feel after having work done with Elegant Smile.

In addition to the business card shown here, a website for Elegant Smile was also designed and developed.

website