Client:
Foreclosures Intel (Menlo Park, CA)

Logo Concept:
Unlike their competitors who offer foreclosure lists but no advice on what to do with them, Foreclosures Intel offers clients valuable and hard-to-get information about foreclosure properties and their aquisition, that successfully facilitates the purchase of properties as profitable investments. They wanted a logo that highlighted their uniqueness and effectiveness, with a contemporary and approachable feel: the three green swirls in a circle with the bottom right swirl breaking the circle represent FI's ability to get out of the loop of useless information/techniques and offer services and expertise that move their clients toward success. The brown object inside the swirls represent an eye, for "intelligence" and the dot inside it is the iris of the eye, colored orange for FI's uniqueness and effectiveness.